In the wake of the Toyota fiasco, Ford Motors Co (F) is certainly making hay while the sun shines. The American automaker today announced annual earnings of $2.7 billion (86 cents per share), its first profit in the last four years. The quarterly net income soared at $868 million, or 25 cents per share. The company managed to finish way ahead of analyst expectations which predicted it to be in the red. Last year it had recorded dramatic losses to the tune of $14.6 billion.
This is attributed mainly to the aggressive cost cutting and an increased market share. Ford reduced its structural costs by $5.1 billion, far outdoing its goal of $1.1 billion. It also managed to gain market share in North America, South America, and Europe. It may be reiterated that Ford is the only major U.S. automaker, not to reorganize under a US government-funded bankruptcy despite having debt twice in value to that of General Motors.
What’s more, it is expected that after the Toyota recall, consumer interest in Ford will rise, since it produces several vehicles comparable to the recalled and suspended cars.
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